Advertising agency scene in Saudi Arabia

Abstract

Looks at advertising agencies in Saudi Arabia and describes their strengths and the facilities they can offer. Focuses on five major advertising agencies – Tihama for Advertising, Public Relations and Marketing; United Outdoor Advertising Company Ltd.; Raed Marketing and Advertising; Narwah Public Relations, Advertising and Marketing; and Transworld Publicity Limited – and mentions five others. Explores the history of advertising in Saudi Arabia; it’s a relatively new industry built on the crude oil boom of 1973, when the Saudis embarked on an intensive economic development programme.

Citation

Erdem, O. and Tuncalp, S. (1998), "Advertising agency scene in Saudi Arabia", Management Research News, Vol. 21 No. 1, pp. 1-8. https://doi.org/10.1108/01409179810781301