To read this content please select one of the options below:

Managing telemarketing departments effectively

Management Research News

ISSN: 0140-9174

Article publication date: 1 November 2005

1677

Abstract

An Arthur Anderson study for the National Association on Wholesalers reveals that two‐thirds of all sales representatives will be telemarketers by the year 2000. This will create over eight million new telemarketing jobs through the year 2000 (Bencin, 1989). According to the report, the telemarketing industry will be characterised by great growth, a shortage of qualified people, more university‐level direct‐marketing education programmes, and higher management salaries.

Keywords

Citation

Licata, W.J. and Kleiner, B.H. (2005), "Managing telemarketing departments effectively", Management Research News, Vol. 28 No. 11/12, pp. 14-19. https://doi.org/10.1108/01409170510785192

Publisher

:

Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited

Related articles