Effective franchise management

Abstract

This article tries to address some of the issues managers face in franchise systems; the use of high tech systems and marketing. Using these two tools in the best way possible is of great importance to franchisees and franchisors. Both the advantages and shortcomings of these aspects are discussed. The importance of such an examination comes from the fact that these tools could be of very high value if applied appropriately or harmful if misapplied. Some examples of franchise systems that have been involved in these aspects are discussed to show the two‐sided nature of the application of them.

Citation

Saleh, S. and Kleiner, B.H. (2005), "Effective franchise management", Management Research News, Vol. 28 No. 2/3, pp. 74-79. https://doi.org/10.1108/01409170510785110