Radio frequency identification in retailing and privacy and public policy issues

Abstract

Outlines the characteristics of Radio Frequency Identification (RFID) technology and shows the growth of retail interest in the technology’s introduction in the UK. Discusses privacy and public policy issues that are associated with RFID. Concludes that retailers have to address a series of privacy and public liberties, associated with RFID.

Citation

Jones, P., Clarke‐Hill, C., Comfort, D., Hillier, D. and Shears, P. (2004), "Radio frequency identification in retailing and privacy and public policy issues", Management Research News, Vol. 27 No. 8/9, pp. 46-56. https://doi.org/10.1108/01409170410784563