When business can be fun
James Poon Teng Fatt
(Lecturer at the Nanyang Business School, Nanyang Technological University, Nanyang Avenue, Singapore 639798)
1742
Abstract
Outlines the benefits of humour in the workplace. Briefly looks at the place of humour in advertising and the effect of it in areas such as attention, comprehension, persuasion and likeability. Discusses humour in the workplace and provides some suggestions for employers. Covers humour in training and concludes that modest investment in all these areas can bring benefits to the workplace.
Keywords
Citation
Poon Teng Fatt, J. (2002), "When business can be fun", Management Research News, Vol. 25 No. 1, pp. 39-48. https://doi.org/10.1108/01409170210783016
Publisher
:MCB UP Ltd
Copyright © 2002, MCB UP Limited