Technology and its impact on polychronic tome use: a research plan
Sharon Keating
(School of Marketing, Curtin Business School, Curtin University of Technology, GPO Box U1987, Perth 6845, Western Australia)
Marie Murgolo‐Poore
(School of Marketing, Curtin Business School, Curtin University of Technology, GPO Box U1987, Perth 6845, Western Australia)
328
Abstract
Defines polychronic time as the consumer’s ability to do a number of things at once and explains that it has been studied by researchers in an attempt to understand how individuals regard new products and services and their potential to save time or enhance polychronicity. Examines the literature on this subject with particular reference to Internet marketing. Generates a number of hypotheses for future research.
Keywords
Citation
Keating, S. and Murgolo‐Poore, M. (2001), "Technology and its impact on polychronic tome use: a research plan", Management Research News, Vol. 24 No. 6/7, pp. 1-16. https://doi.org/10.1108/01409170110782892
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited