Marketing groundwork

Abstract

Outlines the work of groundwork, a leading environmental regeneration charity actively involved in 150 towns and cities in the UK. Shows how the charity focuses upon working in partnership with local resources to develop programmes linking environmental, social and economic regeneration to contribute to a sustainable development. Discusses how Groundwork has sought to incorporate marketing into its business planning, examining to what extent this marketing thinking is influenced by Groundwork’s central focus on relationships.

Citation

Jones, P. (2001), "Marketing groundwork", Management Research News, Vol. 24 No. 1/2, pp. 28-34. https://doi.org/10.1108/01409170110782487