Beyond the Mainstream: Examining Alternative Sources for Stock Selection

Abstract

Defines the terms “alternative” and “mainstream” and describes the range of alternative publications in two case studies of small press distributors. The value of such publications lies in their providing interpretations of the world not presented by the mass media and information that is often not found anywhere else. For these reasons it is important that they be considered for stock selection. Poor bibliographic control, coupled with their low profile in the marketplace and the public eye can make their acquisition difficult. Methods for identifying and acquiring such stock will entail much inventive use of the few bibliographic sources available, along with creative techniques such as networking and “cascading”. Selection and acquisition of alternative publications are essential in the interests of a truly balanced collection.

Citation

Atton, C. (1994), "Beyond the Mainstream: Examining Alternative Sources for Stock Selection", Library Review, Vol. 43 No. 4, pp. 57-64. https://doi.org/10.1108/00242539410063605