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Formal assessment of student placement within a retail sandwich degree

Sue Huntington (Sue Huntington is a Senior Lecturer in Retailing and Marketing at Manchester Metropolitan University, Manchester, UK)
John Stephen (John Stephen is a Senior Lecturer in Retailing and Marketing at Manchester Metropolitan University, Manchester, UK)
Brenda M. Oldfield (Brenda M. Oldfield is a Research Assistant at Manchester Metropolitan University, Manchester, UK)

Industrial and Commercial Training

ISSN: 0019-7858

Article publication date: 1 June 1999

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Abstract

This paper provides a discussion on the implementation of formal assessment of work placement within a retail sandwich degree at the Manchester Metropolitan University. Outlines the Retail Marketing degree and placement programme. Explains the key components of placement assessment: professional practice; personal skills and the placement project. Concludes that successful assessment relies on careful briefing and preparation of students prior to placement and close liaison between placement tutor, employer and student during the sandwich period.

Keywords

Citation

Huntington, S., Stephen, J. and Oldfield, B.M. (1999), "Formal assessment of student placement within a retail sandwich degree", Industrial and Commercial Training, Vol. 31 No. 3, pp. 106-111. https://doi.org/10.1108/00197859910269202

Publisher

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MCB UP Ltd

Copyright © 1999, MCB UP Limited

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