Strategic planning and agribusiness: an exploratory study of the adoption of strategic planning techniques by co‐operatives
Abstract
Explores the adoption of strategic planning techniques by agribusiness, specifically agricultural co‐operatives. Offers implications for policy. A survey was sent to 345 co‐operatives listed in the US Department of Agriculture’s Agricultural Cooperative Service’s Directory of Farmer Cooperatives. Co‐operatives have widely adopted many of the sophisticated strategic planning techniques such as environmental analysis, core competences and SWOT analysis.
Keywords
Citation
Miles, M.P., White, J.B. and Munilla, L.S. (1997), "Strategic planning and agribusiness: an exploratory study of the adoption of strategic planning techniques by co‐operatives", British Food Journal, Vol. 99 No. 11, pp. 401-408. https://doi.org/10.1108/00070709710196481
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited