The challenge of operating in the new Europe: case study – the dairy sector

Abstract

Suggests that one of the keys to success within the European dairy industry over the next decade will be the development of an ability to react quickly to change. Identifies the groupings within the industry as: industry drivers; industry agitators; and industry followers. Proposes strategies for survival and success for each grouping.

Citation

Grant, H. (1995), "The challenge of operating in the new Europe: case study – the dairy sector", British Food Journal, Vol. 97 No. 6, pp. 36-38. https://doi.org/10.1108/00070709510092361