Celebrity chefs: expanding empires

Abstract

Purpose

The purpose of this paper is to define key characteristics and income‐generating activities of modern celebrity chefs based on a review of their operations in selected regions of the world. It also aims to examine business models, including growth through internationalisation, and attendant challenges.

Design/methodology/approach

Findings are based on analysis of secondary data from academic and practitioner materials in the public domain collected from a range of print and electronic sources.

Findings

Despite individual differences, celebrity chefs share certain defining characteristics and activities. They have risen to prominence in countries such as the UK and USA where they comprise a powerful commercial force and their influence is apparent in certain of the more economically advanced parts of East Asia, demonstrated by developments in Singapore. The trend can be seen as an example of globalisation, although securing the growth and sustainability of celebrity chef enterprises at home and abroad is a demanding task.

Practical implications

Commercial opportunities are explored as well as some of the problems to be resolved by stakeholders in the celebrity chef industry.

Originality/value

Research into aspects of the business of celebrity chefs is limited, especially with reference to selected East Asian markets, and the paper offers some new insights into the celebrity chef phenomenon there and more widely.

Citation

Henderson, J.C. (2011), "Celebrity chefs: expanding empires", British Food Journal, Vol. 113 No. 5, pp. 613-624. https://doi.org/10.1108/00070701111131728