Consumer understanding of US and EU nutrition labels

Abstract

This study evaluated and compared the abilities of women (n = 50) between the ages of 25 and 45 residing in the UK to locate and manipulate information on nutrition labels prepared in accordance with US regulations (i.e. Nutrition Facts labels) and those prepared in accordance with the EU Directive and UK Food Labelling Regulations 1996. It also assessed their ability to assess the accuracy of nutrient content claims. Study findings indicate that the women could locate and manipulate information on both labels equally well. However, they were significantly more able to assess nutrient content claims using the Nutrition Facts label. The research findings suggest EU labelling changes that may facilitate consumer use of labels in making dietary planning decisions.

Citation

Byrd‐Bredbenner, C., Wong, A. and Cottee, P. (2000), "Consumer understanding of US and EU nutrition labels", British Food Journal, Vol. 102 No. 8, pp. 615-629. https://doi.org/10.1108/00070700010348505