Route ROI: the hard news highway

Abstract

The ex‐editor of Guardian Unlimited, considers the current position of newspaper Web sites. Points to the success of the old trusted brands. Agrees they cost a lot but believes newspapers have little choice but to continue to invest in them, they are becoming a fixed cost. Considers the rise and challenge of weblogs, or blogs – link‐driven sites each with a mixture of links, commentary, and personal data, comments and essays and poems.

Citation

Hunt, R. (2002), "Route ROI: the hard news highway", Aslib Proceedings, Vol. 54 No. 6, pp. 341-344. https://doi.org/10.1108/00012530210452537