Impact of Entrepreneurship Development through Corporate Interventions: An Assessment of the Case of HLL's Project Shakti

Abstract

This paper assesses the impact of a pioneering and unique initiative by Hindustan Lever Ltd, the Indian subsidiary of Unilever Ltd through its Project Shakti program. The study used qualitative interviews of women microentrepreneurs participating in this program about personal and occupational issues. Our analysis suggested several themes such as entrepreneurial development, economic empowerment, and social empowerment.

Citation

Xavier, M.J., Raja, J. and Usha Nandhini, S. (2007), "Impact of Entrepreneurship Development through Corporate Interventions: An Assessment of the Case of HLL's Project Shakti", Rosa, J.A. and Viswanathan, M. (Ed.) Product and Market Development for Subsistence Marketplaces (Advances in International Management, Vol. 20), Emerald Group Publishing Limited, Leeds, pp. 135-149. https://doi.org/10.1016/S1571-5027(07)20006-3