INTRODUCTION

Abstract

With the advent of the global economy and marketplace, cultural sensitivity and language proficiency have assumed new, higher levels of importance in business education. Consequently, business schools need to acclimate both faculty and students to the global environment. Study abroad is an effective way to accomplish internationalization of faculty and students; however, there are many challenges relating to study abroad that need to be resolved. The underlying rationale for study abroad is evolving, as are the anticipated outcomes for students studying abroad. Moreover, there is no single source of information about study abroad and best practices relating to study abroad. Formal assessment of study abroad programs is rarely undertaken in the belief that the value of study abroad is self-evident; therefore, assessment is not critical. Consequently, study abroad is a topic on which much more research is needed. There are great opportunities for scholars and practitioners in the field of study abroad to do research in the different aspects of study abroad and disseminate and publish the results. The educational opportunities are virtually unlimited, as the importance of study abroad as a response to training business and other students to be able to function effectively in the global economy increases.

Citation

Hult, G.T.M. and Lashbrooke, E.C. (2003), "INTRODUCTION", Tomas M. Hult, G. and Lashbrooke, E.C. (Ed.) Study Abroad (Advances in International Marketing, Vol. 13), Emerald Group Publishing Limited, Leeds, pp. XV-XVII. https://doi.org/10.1016/S1474-7979(02)13001-8