Introduction — New directions in international advertising research
New Directions in International Advertising Research
ISBN: 978-0-76230-950-4, eISBN: 978-1-84950-167-5
Publication date: 26 September 2002
Citation
Taylor, C.R. (2002), "Introduction — New directions in international advertising research", Taylor, C.R. (Ed.) New Directions in International Advertising Research (Advances in International Marketing, Vol. 12), Emerald Group Publishing Limited, Leeds, pp. 1-5. https://doi.org/10.1016/S1474-7979(02)12016-3
Publisher
:Emerald Group Publishing Limited
Copyright © 2002, Emerald Group Publishing Limited