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Preface

S.Tamer Cavusgil

New Directions in International Advertising Research

ISBN: 978-0-76230-950-4, eISBN: 978-1-84950-167-5

Publication date: 26 September 2002

Citation

Cavusgil, S.T. (2002), "Preface", Taylor, C.R. (Ed.) New Directions in International Advertising Research (Advances in International Marketing, Vol. 12), Emerald Group Publishing Limited, Leeds, p. xi. https://doi.org/10.1016/S1474-7979(02)12015-1

Publisher

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Emerald Group Publishing Limited

Copyright © 2002, Emerald Group Publishing Limited