Internationalization reconsidered: New imperatives for successful growth

Abstract

Internationalization has usually been depicted as an incremental process of limited commitment in the face of high uncertainty. Yet in recent years, a number of major changes — ranging from industry deregulation to newly opened markets to the revolution in information technology — have transformed the context for international growth. The result is two-fold: on one hand, firms face lower barriers to international growth, meaning that more firms, smaller in size and fewer in resources, can expand internationally; yet precisely because of the resulting surge in international growth, firms face a need to internationalize more rapidly than before. The result is a new set of imperatives for successful internationalization, stressing entry mode versatility and the simultaneous use of resources.

Citation

Rosenzweig, P.M. and Shaner, J.L. (2001), "Internationalization reconsidered: New imperatives for successful growth", Axinn, C.N. and Matthyssens, P. (Ed.) Reassessing the Internationalization of the Firm (Advances in International Marketing, Vol. 11), Emerald Group Publishing Limited, Leeds, pp. 159-177. https://doi.org/10.1016/S1474-7979(01)11019-7