To read this content please select one of the options below:

(excl. tax) 30 days to view and download

Consuming the Dead: Waiting for Blessings in a Javanese Cemetery

Consumer Culture Theory

ISBN: 978-0-7623-1446-1, eISBN: 978-1-84855-984-4

Publication date: 7 June 2007

Abstract

Writing of Asante death rituals, Bonsu and Belk (2003) argue that contrary to prevailing theory, identity (re)construction projects do not necessarily end at death. They argue that conspicuous consumption at Asante funerals provide a means for the active renegotiation of identity for both the bereaved and the deceased, offering a continuity of relationship.

Citation

Browne, K. (2007), "Consuming the Dead: Waiting for Blessings in a Javanese Cemetery", Belk, R.W. and Sherry, J.F. (Ed.) Consumer Culture Theory (Research in Consumer Behavior, Vol. 11), Emerald Group Publishing Limited, Leeds, pp. 151-163. https://doi.org/10.1016/S0885-2111(06)11007-8

Publisher

:

Emerald Group Publishing Limited

Copyright © 2007, Emerald Group Publishing Limited